{"id":4453,"date":"2023-09-28T07:25:14","date_gmt":"2023-09-28T06:25:14","guid":{"rendered":"https:\/\/emocional.co\/?p=4453"},"modified":"2023-09-28T07:26:33","modified_gmt":"2023-09-28T06:26:33","slug":"somos-la-primera-agencia-online-entrevista-a-marta-caparros-founder-de-youtooproject","status":"publish","type":"post","link":"https:\/\/wp.emocional.com\/en\/somos-la-primera-agencia-online-entrevista-a-marta-caparros-founder-de-youtooproject\/","title":{"rendered":"\u00abSomos la primera agencia online\u00bb &#8211; Entrevista a Marta Caparr\u00f3s, Founder de Youtooproject"},"content":{"rendered":"<h2 class=\"wp-block-heading has-text-align-center\">\u00abTriplicar la facturaci\u00f3n no quiere decir que seas feliz\u00bb- Descubre la verdad del emprendimiento con Marta Caparr\u00f3s<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"826\" height=\"620\" src=\"https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/09\/image-39-edited.png\" alt=\"\" class=\"wp-image-4455\" srcset=\"https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/09\/image-39-edited.png 826w, https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/09\/image-39-edited-300x225.png 300w, https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/09\/image-39-edited-768x576.png 768w, https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/09\/image-39-edited-16x12.png 16w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/marta-caparr%C3%B3s-0a670a8\/?originalSubdomain=au\">Marta Caparr\u00f3s<\/a> es una aventurera de Barcelona que ha logrado abrirse camino en <strong>Australia<\/strong> y crear su propia empresa: <strong><a href=\"https:\/\/www.youtooproject.com\/\">Youtooproject<\/a><\/strong>. Estudi\u00f3 publicidad y relaciones p\u00fablicas y desde muy joven ha buscado formas diferentes de no solo vivir, sino de experimentar la vida. <\/p>\n\n\n\n<p>Con Youtooproject Marta ayuda a las personas a cumplir sus sue\u00f1os de <strong>viajar, estudiar y trabajar en otros pa\u00edses<\/strong> como: Australia, Canad\u00e1, Irlanda&#8230; Su pasi\u00f3n por la aventura y la exploraci\u00f3n fue lo que le hizo querer ayudar a otras personas a conseguir la misma experiencia. <\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo surgi\u00f3 la idea de Youtooproject?<\/strong><\/h3>\n\n\n\n<p>La idea de Youtooproject surgi\u00f3 cuando Marta Caparr\u00f3s estaba viviendo en Australia y trabajando con una familia. Ella comenz\u00f3 a compartir su d\u00eda a d\u00eda en el pa\u00eds en Facebook, y not\u00f3 que cada vez m\u00e1s personas la segu\u00edan y le hac\u00edan preguntas sobre su experiencia en Australia. Un d\u00eda, alguien le pregunt\u00f3 si conoc\u00eda alguna <strong>escuela de ingl\u00e9s<\/strong>, y Marta descubri\u00f3 que hab\u00eda una en el pueblo. Fue a hablar con el director de la escuela, quien le ofreci\u00f3 una comisi\u00f3n por cada estudiante que ella le trajera. A partir de ah\u00ed, Marta comenz\u00f3 a pensar en c\u00f3mo podr\u00eda<strong> ayudar a m\u00e1s personas a viajar, estudiar y trabajar en otros pa\u00edses<\/strong>, y as\u00ed naci\u00f3 la idea de Youtooproject. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La primera agencia online<\/strong><\/h3>\n\n\n\n<p>Marta Caparr\u00f3s afirma que su empresa, Youtooproject, fue la <strong>primera agencia online<\/strong> en su sector, ya que la mayor\u00eda de agencias de viaje eran muy tradicionales. Ella misma dice que gener\u00f3 bastante ruido en la industria en los primeros dos a\u00f1os, pero con el tiempo logr\u00f3 demostrar que hab\u00eda un nicho y un target que <strong>no necesitaba una oficina f\u00edsica para recibir sus servicios<\/strong>. Por lo tanto, Marta y su equipo lograron marcar la diferencia en el mercado y ganar el respeto de la industria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pasamos de 0 a 150 empleados<\/strong><\/h3>\n\n\n\n<p>Sobre todo <strong>despu\u00e9s del Covid-19<\/strong>, la empresa experiment\u00f3 un <strong>crecimiento exponencial<\/strong>, pasando de ser 50-60 empleados a 150. Hasta entonces hab\u00eda estado bastante estable y hab\u00eda crecido de forma org\u00e1nica y paulatina. <\/p>\n\n\n\n<p>Ese mismo suceso, fue <strong>dif\u00edcil de manejar para Marta <\/strong>seg\u00fan nos coment\u00f3 en la <a href=\"https:\/\/open.spotify.com\/show\/3MNl0kC3pCsGy984F2BDYM\">entrevista que le hicimos<\/a>, ya que \u00abse pierde un poco el control sobre la empresa y las personas\u00bb, pero gracias a marcar procesos y procedimiento bien definidos, pudo gestionarlo mejor y hacer que todos los empleados sepan c\u00f3mo hacer las cosas. <\/p>\n\n\n\n<p class=\"has-text-align-center\">Art\u00edculo recomendado: <a href=\"https:\/\/wp.emocional.com\/en\/en-10-anos-el-50-de-la-carne-sera-vegetal-bernat-ananos-cofounder-heura-foods\/\">La historia del fundador de Heura: Bernat A\u00f1a\u00f1os<\/a><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00abSufrimos mucho durante la pandemia\u00bb<\/strong><\/h3>\n\n\n\n<p>Durante el COVID-19, en Youtooproject lo tuvieron muy <strong>dif\u00edcil<\/strong>, al igual que muchas otras empresas del sector de viajes y turismo. La soluci\u00f3n para ella fue abrirse al equipo, explicarles la verdad con transparencia y ajustarse a la situaci\u00f3n, ya que la realidad era que no sab\u00edan si podr\u00edan pagar sus facturas si todo segu\u00eda igual&#8230; Comenta tambi\u00e9n que tuvieron que hacer muchos sacrificios para mantener la empresa a flote como congelarse los salarios tanto ella como su cofounder Paula durante 6-8 meses y reducir los gastos al m\u00e1ximo. Adem\u00e1s, menciona que todos los empleados aceptaron reducir sus salarios para ayudar a mantener la empresa abierta. Lo que demuestra el gran compromiso que ten\u00edan con la empresa y el bajo nivel de rotaci\u00f3n que tienen, que tambi\u00e9n nos coment\u00f3 Marta. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/open.spotify.com\/show\/3MNl0kC3pCsGy984F2BDYM\"><img decoding=\"async\" width=\"1024\" height=\"322\" src=\"https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/08\/blog-plantillas-7-1024x322.png\" alt=\"\" class=\"wp-image-4223\" srcset=\"https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/08\/blog-plantillas-7-1024x322.png 1024w, https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/08\/blog-plantillas-7-300x94.png 300w, https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/08\/blog-plantillas-7-768x241.png 768w, https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/08\/blog-plantillas-7-1536x483.png 1536w, https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/08\/blog-plantillas-7-18x6.png 18w, https:\/\/wp.emocional.com\/wp-content\/uploads\/2023\/08\/blog-plantillas-7.png 1883w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><span role=\"presentation\" dir=\"ltr\" class=\"rpv-core__text-layer-text\" style=\"color: transparent; cursor: text; position: absolute; transform-origin: 0px 0px; white-space: pre; left: 66.4219px; top: 621.859px; font-size: calc(var(--scale-factor)*11px); font-family: sans-serif; transform: scaleX(0.999569);\">productos que a veces van mal, junto con otra<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00abAlgunas veces pienso en tirar la toalla&#8230;\u00bb<\/strong><\/h3>\n\n\n\n<p>Marta Caparr\u00f3s nos confes\u00f3 que si hab\u00eda pensado en tirar la toalla en algunas ocasiones. \u00abTener una empresa propia es una <strong>responsabilidad brutal<\/strong> y puede ser muy estresante\u00bb. Adem\u00e1s, menciona que ha tenido problemas para dormir debido a la preocupaci\u00f3n por mantener la empresa a flote y pagar los salarios de sus empleados, de hecho nos dijo que llevaba \u00ab<strong>12 a\u00f1os sin dormir<\/strong>\u00ab. Sin embargo, tambi\u00e9n nos mencion\u00f3 que hay muchas <strong>cosas positivas<\/strong> de tener una empresa propia, como la <strong>libertad<\/strong> de <strong>organizarse<\/strong> y la <strong>satisfacci\u00f3n de ver crecer el negocio<\/strong>. <\/p>\n\n\n\n<p>En resumen, emprender puede ser estresante y consumir mucho tiempo y energ\u00eda, y Marta ha pensado en tirar la toalla en algunas ocasiones, pero tambi\u00e9n hay muchas cosas positivas en tener una empresa propia.<\/p>\n\n\n\n<p>Y si quieres escuchar la entrevista completa, \u00e9chale un ojo a nuestro <a href=\"https:\/\/open.spotify.com\/show\/3MNl0kC3pCsGy984F2BDYM\">PODCAST<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>De ingeniero a fundador de una startup de IA: Carlos Fenollosa, CEO de Optimus Price. \u00a1Consejos de emprendimiento que no querr\u00e1s perderte!<\/p>","protected":false},"author":3,"featured_media":4458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","_mo_disable_npp":"","footnotes":""},"categories":[35],"tags":[61,152,36,291,57,243,142,242,293,292],"class_list":["post-4453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lideres","tag-emprendedora","tag-emprendimiento","tag-entrevista","tag-marta-caparros","tag-mujeres-emprendedoras","tag-negocio","tag-podcast","tag-startups","tag-viajar","tag-youtooproject"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Emprender te consume&quot; 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